Peaceful Hooligan
Peaceful Hooligan was born in Stoke-on-Trent in the year 2003 from the desire to create the clothing founders and owners Martyn and Tom wanted to wear but could never quite find in their favourite stores.
With the focus on quality rather than trends and fads, they wanted to build kit to survive the things they do; from misbehaving down the pub to following their colours around the country.
The inspirational moments came from the things they have done over the years, from the early rave scene, the football terraces and the laughs that came with it along the way.
Mixing these influences together to create something that is tailored to the urban surroundings and the way they live their lives, constantly evolving but always remaining true to the brands philosophy.