Description

Ideas from Massimo Osti tells the story of the birth and development of the formal and textile innovations of the creator of the clothing brands C.P. Company and Stone Island, of one of the most respected and imitated designers of his generation (crowned the most important man of 90s menswear by Arena Homme+), whose innovations confounded the rules of the industry and created the fabrics of today.

Details

• *PRE-ORDER* New delivery books expected first week of august.
• ISBN: 9788875706296
• Writer: Daniela Facchinato
• Publisher: Corraini Edizioni
• Binding: Softcover
• 432 pages
• Language: English, Italian
• Size: 245x334x37mm
• Weight: 2600 grams

Condition

New.

Story

Second Edition of Ideas from Massimo Osti, the 432 page monograph published by Corraini and four years in the making, is the definitive look at one of the most influential and secretly revered names in Italian fashion history (copied from the high street to high fashion, his garments are the metaphorical skeleton in the closet of many of the world's most famous designer's studios).

The book tells the story of the so-called "godfather of Sportswear", the man responsible for the brands Stone Island, C.P. Company and Left Hand and inventor of the industry-shifting garment dyeing technique, Raso Gommato and numerous other fabrics still in use today, 20-30 years on; of the intellectual designer who worked from Bologna all his life, inspired as much by the 35000 piece historical garment archive he assembled in his studio as the unique artistic and political ferment of the city throughout the '70s, '80s.

Written and edited by Osti's wife Daniela Facchinato, with more than 1000 images, including 175 newly photographed individual garments from throughout his career (and more than 200 accessories), never seen before sketches, notes, dyeing tests, fabric samples and interviews and appreciations from not only close collaborators such as Carlo Grazia (right-hand man) and Adriano Caccia (of ITS Artea, principal partner for development of new fabric treatments) but also fashion designers Paul Harvey (Stone Island 1995-2005), Sir Paul Smith, Paolo Zegna, Pier Luigi Loro Piana, Francois Gibaud, William Gibson, Errolson Hugh and Aitor Throup, and legendary magazine editors Franca Sozzani (Vogue Italia) and Ashley Heath (The Face, Arena Homme +), the book offers an extremely wide-spanning look at Osti's achievements and influence, contextualizing the designer as a visionary artist working in numerous different formats.

The book tells Osti’s monograph in 4 sections:

FROM GRAPHIC DESIGNER TO FASHION INNOVATOR
This first section charts Massimo Osti's progression as a designer through the brands and labels he created, from the beginnings with Chester Perry to the extraordinary growth of C.P. Company to the boom of Stone Island to the later experiments of ICD and Double Use, illustrating the progress with images of original catalogues, extant magazine editorials, advertising, and archival material such as merchandise, sketches and brand labels.

TEXTILE INNOVATION
This second section closely examines each of Massimo's most important inventions in the world of fabrics, from the epochal industry-shifting intuition of garment dyeing to lesser known early Stone Island fabrics such as JJ23 to the legendary Raso Gommato, Ice Jacket and Reflective, to later high-tech subtleties such as Tecnowool. The section uses not only newly photographed garments from the archive but also fabric swatches, notes for the prototyping department and dye-tests to explain the story of the invention of Sportswear in unprecedented detail.

FORM AND FUNCTION
This second section closely examines each of Massimo's most important inventions in the world of fabrics, from the epochal industry-shifting intuition of garment dyeing to lesser known early Stone Island fabrics such as JJ23 to the legendary Raso Gommato, Ice Jacket and Reflective, to later high-tech subtleties such as Tecnowool. The section uses not only newly photographed garments from the archive but also fabric swatches, notes for the prototyping department and dye-tests to explain the story of the invention of Sportswear in unprecedented detail.

BEYOND FASHION
The fourth section contains not only original sketches and mock-ups of the famous logos of Stone Island, Boneville and C.P. Company, amongst others, as well as the most important advertising work executed by Massimo for these brands, but also a lesser-known side of the man's work: his political commitment and his many ventures into other professional arenas.

Brand

When he passed away in 2005, Massimo Osti left a huge legacy along with a vast and complicated inventory made of his own creations, items that he obsessivly collected and and unfinished projects. Re-organized by his family members, the archive based in Bologna now counts on a collection of more than 5.000 garments, accessories, lab dips, fabric samples and an extended library of magazine, books and prints.
After four years of research, selection and hard work, all of these tangible memories have resulted in the monograph "Ideas from Massimo Osti", a true masterpiece focusing on the working life of the godfather of sportswear.