Aquascutum

The in the casual scene known brand Aquascutum has a rich history. Set up by John Emary, Aquascutum began as a Mayfair tailors in 1851. From the beginning, fine craftsmanship and technical innovation have been at the forefront of the brand, and two years after opening, Emary created and patented the first waterproof textile. This unique development led to inspire the brand’s name, which translates as ‘water shield’, from Latin.
Aquascutum developed the iconic trench coat in 1914, for use by the British military during World Wars 1 and 2. These garments received much praise from soldiers on the front line, due to their waterproof properties and reliable durability. This dedication to practicality and impeccable style meant that the trench soon after became an integral part of British fashion.
The distinctive Heritage Club Check was first introduced in 1976 and since then, it has become an iconic and recognisable part of Aquascutum's brand identity.