PIVERT; French word for woodpecker, vulgar Latin piculus, diminutive form of the classic word picus. In Indo European mythology is the bird of fire and lightning. The red color mark it apart. The sound it produces is similar to the wood when it is rubbed to start the fire. We often find it associated with war gods: Zeus-Jupiter, Ares-Mars. And from here comes the concept of woodpecker as demigod. He lives on Earth, with other human beings and in tune with them. But at the same time, the Pivert man, is a dynamic man, who knows what he wants, entrepreneur himself. Pivert Srl is Italian registered trademark and contains within it the attention to detail, materials, typical of the quality of Made in Italy. And from here comes the concept of woodpecker as demigod.